moby™  technology

moby is a software platform which enables seamless connection to most backend systems to retrieve and deliver data or carry out transactions over current and emerging new media channels such as the web, mobile, digital tv, pdas etc. moby is deployed as for both interactive marketing and enterprise productivity solutions.

benefits of moby

a key objective of all businesses is to reach consumers or corporate users in a B2C or B2B scenario for marketing, sales or transaction activities. The proliferation of new media channels such as the Internet and mobile introduces multi-dimensional challenges in creating, implementing and managing integrated content, sales or marketing strategies that cover the emerging channels.

moby offers the following distinctive benefits.

• enables a truly integrated strategy across all new media channels.
• a self managed solution, where cross channel campaigns can be created at the click of a button.
• increases efficiency as content updates can be published across all channels simultaneously.
• enables full exploit of new media channels.
• addresses technology changes and manages cost of obsolescence.