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the mobyCRM is the only multiple channel CRM solution which provides a snapshot of the customer
relationship and interaction based on the various brand touch points across multiple channels.
in setting up the CRM database, the following will be carried out:
- define the Data fields.
- identify the streams of data inflow and outflow e.g. website, contests, ERP system, customer
service call centre etc.
- define report formats required.
compelling reasons to choose mobyCRM:
- mobyCRM when used in conjunction with other moby products allows collection of data from
various new media channels and activity such as online contests, surveys etc.
- customizable fields add flexibility to adding new data fields required by a dynamic business
environment.
- when integrated to point of sales or customer transaction data, mobyCRM allows web-based access
to transaction data for reporting and customer service issues.
- contact Management within the mobyCRM allows close monitoring and audit trail for customer
conversations over multiple channels, by multiple customer support staff.
- mobyCRM can be further developed into a business intelligence platform with our optional
module.
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